Join us at an exciting time in our company history as we push to become market leaders in the Student Lettings Market. Operating within a comprehensive, custom-made CRM, you will have access to top-end, tailored workflow functionality to run the marketing function as you see fit in the achievement of our business goals. We are at a pivotal transformational moment where your ideas, actions and results will shape our future.
Role Summary:
We are seeking an ambitious and visionary Marketing Manager to lead our marketing function. You will report directly to the business owner and work alongside senior managers in lettings, maintenance and administration. You will be responsible for the execution of marketing initiatives and internal change programmes to attract then retain tenants. You will have the opportunity to solidify your knowledge in property marketing, continuous improvement and strategic decision-making.
Main responsibilities:
- Managing a portfolio of online property listings
- Organising the creation of marketing materials, including images, virtual tours, floorplans and descriptions
- Collaborating with our developers to optimise our website’s performance
- Overseeing the planning and implementation of digital marketing campaigns, including SEO, SEM and Social Media
- Ensuring marketing initiatives remain consistent with our brand image
- Monitoring progress to make timely adjustments towards the fulfilment of KPIs
Additional responsibilities:
- Shaping and refining internal workflows to meet brand expectations
- Liaising with external stakeholders to fulfil marketing-related client requests, including property appraisals and requests for marketing materials
- Facilitating strategy and change meetings with senior managers and staff
- Exploring, reviewing and implementing software and digital technologies as we grow
Necessary Qualifications, Skills and Experience:
- Bachelor's degree in Marketing, Business Administration, or a related field
- At least two years of experience in a marketing-related role in lettings
- An analytical, strategic approach to data and problem-solving
- Demonstrable experience with Monday.com Work OS
- Excellent communication and interpersonal skills
- Proficiency in using low/no-code digital software
Ideal Qualifications, Skills and Experience:
- Familiarity with modern marketing tools, such as Google Analytics and related services
- Foundational knowledge and understanding of data, databases and analytics
- Business Analysis or Change Management experience
- Strong knowledge and experience with Monday.com
- Basic understanding of property photography
Company Overview:
We are a tight-knit team of property professionals specialising in private student accommodation in Selly Oak, Birmingham and Birmingham City Centre. It is our aim to modernise the student accommodation lettings experience within our market using modern software, technology and data analytics. You will play a crucial part in heading our marketing department and championing changes across the business.
Benefits and perks:
- £30,000 OTE
- Family business culture
- Training and development fund
- Access to extensive property industry experience
- Ability to shape your own career and progression within the business
Job Types: Full-time, Permanent
Salary: £25,000.00-£30,000.00 per year
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental pay types:
- Bonus scheme
- Performance bonus
Ability to commute/relocate:
- Birmingham: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 2 years (preferred)
Licence/Certification:
- Driving Licence (preferred)
Work Location: In person
Application deadline: 14/07/2023
Reference ID: PS-DM44
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